When you look at companies from a high level, you can easily see that many of them are different. Quite different, in fact. Some sell goods such as automobiles, books, or shoes. Others provide services such as entertainment, Internet, or construction, while there are even some who specialize in providing good or services to other companies instead of consumers.
At a quick glance, it is not very difficult to see how different all of these companies are. Digging deeper reveals even more differences. Some are private companies with a small staff, some are employee-owned, while others are huge publicly-traded multi-billion dollar companies.
Despite all of the obvious differences, these companies have one thing in common: At the core, all companies are customer service companies.
At the core, all companies are customer service companies.
That is not to say that standard business principals do not apply. You still need to provide a product or service that people know about at a price they are willing to pay. What I am saying is that whether you realize it or not, your company is a customer service company. Google defines customer service as:
Customer Service: the assistance and advice provided by a company to those people who buy or use its products or services.
While we often correlate customer service with a specific department in a company that deals with issues. In truth, every department in every organization provides customer service in one form or another whether internally or externally.
The question is, what kind of customer service is your entire company providing? Is it good customer service or does it need improvement?